Integrate advertisements, AIP, and economies to drive revenue!
A combination of monetization strategies
While there’s no sure-fire single path to generating revenue, we have found that the best method targets different types of users in combination. A solid strategy will take inspiration from success stories of similar apps, while noting, but ignoring highly successful outliers that can often misguide a balanced strategy. Workinman will formulate a thoughtful monetization plan based on evidence, experience, and market trends, put all the pieces in place, and help monitor and tweak performance to ensure your app’s financial success for years to come.
In-game economies
Economic systems (coins and bucks) are a great strategy to stretch out content and give players an option to pay-to-advance. In-game economies also tend to help mask the true cost of purchases, helping publishers to”round-up” prices and obscure the total cost of play over time. The best part: most players are already familiar with how they work and have embraced them as an acceptable way to pay for app use. The challenge for the app is to create and nurture an economy that pushes high conversions and currency usage, while being fair and not preventing players from returning.
What we do: Create in-game economies; set up strategic pricing structures; create and structure unlockable content that drives the economy; We balance gameplay around the economy and make sure it seems very fair and highly attractive to potential purchasers.
High ROI Content
If you have a solid base of paying customers, the best way to bump revenue is to give them more content. Providing a content pool that not only extends and enhances gameplay, but is also very cost-effective to produce can keep paying players active for longer spans of time while increasing margins across that time. Having a wealth of content and a steady player base is also a gateway into a successful subscription model.
What we do: We design low-cost, sustainable content systems with high ROI, without sacrificing quality. We seek out trendy items, looks, and other customizations that appeal across a wide spectrum of users and give them more reasons to show them off, increasing demand for regular purchases. We look to design expansion content that leverages existing engine components and assets whenever possible, saving time and money.
Targeted advertisements players engage with
Advertisements have their place in apps and games. They can fill loading screens, populate dead space, and even reward players with in-game currency or unlockables. Either on their own, or as a part of a greater monetization strategy, several types of banner, video, and referral advertisement implementations generate solid streams of revenue, especially for apps with wide adoption rates. With browser ad-blockers decimating the web ad industry, advertisers are flocking for their content to show up in native apps, raising the fill rate and increasing revenue for app publishers. The key for the publisher is to intelligently serve ads that are noticed, but don’t aggravate users and limit their engagement time in the app.
What we do: Create plans for optimal impressions and engagement; Set up and implement campaigns from a variety of platforms (AdMob, Unity, Audience Network, MoPub, AppLovin, Media.net, Ironsource, etc.); implement analytics for gauging player/revenue performance; and making optimizations; implement custom advertisement and gateway solutions for your own partners and storefronts.
Cross-promote and leverage your existing audiences
Target your existing audiences cost-effectively and create awareness of your other apps and services. Our cross-platform cross-promotion system is an easy-to-use cloud platform that pushes fun and appealing banners in real-time across all of your apps and websites. It is one of the most cost-effective ways to leverage your existing audiences, and the best way to push multi-platform promotions in real time.
What we do: Integrate the cross-platform promotions across all your apps, websites, e-commerce outlets; Design interactive banners; Tie it into analytics for benchmarking; Give you the control to push promotions to all users world-wide in real-time.
Five Tips for Successful Monetization
Use your coins to unlock each tip.
Give Players a Taste
A timed free trial of a special item or mode can show players the value of buying in. Once that trial ends, offer them a sale to buy in.
Obfuscate Real Currency with Game Currency
Don’t let players do easy math on what items actually cost. A $5 sword may sound expensive, but if it’s communicated as 200 coins, they may not give purchase a second thought. Price items with in-game currency values that appear lower than the actual dollar value and people will spend more.
Ensure What You're Selling Has Value
Players don’t want to throw money away on nothing. Give them trivial items for free, saving the most satisfying, premium stuff for a price. Make sure you clearly break down all that buying in has to offer.
Remove Ads?
A purchase to remove ads may seem like a no-brainer, but be careful. You could be earning more from ad plays than you would with that single purchase. Players likely to pay for that option are also likely to play a lot and see more ads. Check your metrics for ad revenue per user before offering a buy-out.
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