Integrate advertisements, AIP, and economies to drive revenue!
Make your games profitable
The app store can be rough for businesses. Whether its Apple, Google, Amazon, Steam, or Windows, customers now expect a wealth of cheap content, while some tend to completely avoid purchases altogether. For a business to see a return from their published game, they have to think strategically and design with monetization in mind. That’s where we shine.
A combination of monetization strategies
While there’s no sure-fire single path to generating revenue. We have found that the best method targets different types of users in combination. Workinman will formulate a strategic monetization plan, put all the pieces in place, and help monitor and tweak performance to ensure your app’s financial success for years to come.
Economic systems (coins and bucks) are a great strategy to stretch out content and give players an option to pay-to-advance. In-game economies also tend to help mask the true cost of purchases, helping publishers to”round-up” prices. The best part: most players are already familiar with how they work, and have embraced them as an acceptable way to pay for app use.
What we do: Create in-game economies, set up pricing structures, create and structure unlockable content, balance gameplay around it, and make sure it seems fair and attractive to potential purchasers.
High ROI Content
If you have a solid base of paying customers the best way to bump revenue is to give them more content. Providing a content pool that not only extends and enhances gameplay, but also is effective to produce, can keep paying players active while increasing margins at the same time.
What we do: We design low-cost, sustainable content microtransaction systems with high ROI, giving your players more reasons to buy into IAP. We design expansion content that leverages existing engine components, saving time and money.
Targeted advertisements players engage with
Advertisements have their place in games, filling loading screens, filling in dead space, and even rewarding viewers with in-game currency or unlockables. Either on their own, or as a part of a greater monetization strategy, several types of banner and video implementations generate solid streams of revenue, especially for apps with wide adoption rates.
What we do: Create plans for optimal impressions and engagement; Set up and implement campaigns from a variety of platforms (AdMob, Unity Ads, Flurry, Media.net, StartApp, Leadbolt, etc.); implement analytics for gauging player/revenue performance.
Cross-promote and leverage your existing audiences
Target your existing audiences cost-effectively and create awareness of your other apps and services. Our cross-platform cross-promotion system is an easy-to-use cloud platform that pushes fun and appealing banners in real-time across all of your apps and websites. It is one of the most cost-effective ways to leverage your existing audiences, and the best way to push multi-platform promotions in real time.
What we do: Integrate the cross-platform promotions across all your apps, websites, e-commerce outlets; Design interactive banners; Tie it into analytics for benchmarking; Give you the control to push promotions to all users world-wide in real-time.