FISHER PRICE: SMART CYCLE

Think, learn, and be active with the Fisher Price: Smart Cycle.

Smart Toy (bluetooth) companion app developer

CONNECTED TOYS ARE THE FUTURE

With Bluetooth technology being the standard, toys and appliances can now have companion apps that guide new users, increase the variety of play modes, and create a greater ecosystem for a single product. But for users to realize the value of a connected product, the software has to be easy-to-use, reliable, and a joy to engage with. That’s where we come in. 

CONNECTED TOY SDK

With more Smart Cycle games on the horizon, developers needed a quick and consistent way to interface with the Smart Cycle and its exciting technology. Workinman developed a drop-in Software Development Kit for Unity Engine, allowing for developers to easily connect their Smart Cycle games to the hardware, import pre-built cycle mechanics, and utilize central account and parental controls. So they could quickly get back to focusing on what matters: the games.

ACTIVE LEARNING

With the Fisher Price: Smart Cycle, kids will never know they are learning the alphabet, science, mathematics and more. Better yet, they learn while remaining active and having fun. Workinman worked with educators to develop 3 launch titles: Mission to Tech City (Literacy), SpongeBob (Math), and Barbie Dreamtopia (Art). Each title brought players into a unique world filled with friendly and familiar characters, educational minigames, and lots of exciting racing and events.

WORKING WITH BRANDS

In addition to educators, our team worked alongside the brand teams at Fisher Price, Mattel, and Nickelodeon, to make sure each character, environment, sound, and script line was perfectly in-line with the design and history of each brand. From Barbie’s magical effects to the proper way to assemble a Krabby Patty, our design team crafted rich words that are a continuation of what kids have grown to love.

spongebob racing game developer art
Racing characters for a Fisher Price Smart Cycle racing game.

FUN GAMES. PERFECT COMPANIONS.

From purchasable digital content, to notifications, promotional events and new products, to outbound links to product storefronts, companion apps are what make or break a smart toy or appliance. They also open new gateways to usability for different demographics, daily engagement that’s trackable, and are the perfect opportunity to inject more fun into your brand.